The client’s brief was to create more than a hotel — envisioning Irada as a lifestyle-driven hospitality destination that integrates wine culture, nature, wellness, and design. The intent was to develop a project where guests engage deeply with place through curated experiences, spatial storytelling, and sensory design. This vision aligns with a new direction in hospitality design, positioning Irada as a cultural landmark that reflects both regional identity and global design sensibilities.

At the core of the project is the idea of intentional luxury, where every architectural and interior design decision supports a meaningful connection to context, heritage, and creativity. The boutique hotel design bridges historic architecture with a contemporary design language, combining neoclassical proportions with bold mid-century elements, bespoke furnishings, curated artworks, and locally sourced materials. Rooted in its landscape yet globally relevant, Irada represents a holistic design approach where architecture, interiors, and experience come together seamlessly.